This is done incredibly well. I will say that I'm unsure as to whether this is a "TV program" or "magazine cover". I know the BBC has something to do with either TV or radio (or both maybe?) in Europe. I'm sure if I understood that a bit more it would make an even bigger difference on how I regard this.
I'll start with the background; obviously a kitchen and a very modern and clean one too. Nothing less than that would be expected for both a professional setting and a god. Whether this is someone's personal kitchen, a floor model or manipulated photograph, it looks great for this picture and the colors are a fine contrast to the main focus: the cook!
The actress playing Loki looks just fantastic, enough can not be said about how well she's gotten this look down. She is blessed to have such angular and striking features, and a long slender face, to play Mr. Hiddleston's Loki. The hair has been very well styled though perhaps a little too black, closer to blue-black rather than a natural black or very dark brown. The length & cut is a perfect match to Loki in the Avengers. I can't tell if this is a great wig with impeccable styling or the actresses own tresses with likewise fantastic styling but if you can't tell, then they must be doing it right! I feel that the eyebrows could be a little fuller and a little lighter [in color].
The outfit is fabulous for this shot! Naturally Loki would cook in a suit, complete with long-sleeved jacket and tie! Splashes would magically disappear before ever hitting a single fiber of that outfit! I really like the rings, it's a nice touch of flashiness for a flashy god and adds that bit of gold in there to make up for lack of armor, helmet or cane. The necklace pendant is just plain tongue-in-cheek hilarious! Lack of smile = just right!
I have, in the past, made critiques of this actress's portrayal of Mr. Hiddleston's Loki but I think every now & then I need to update that. I have not gone back to read my old critiques so I don't know how different or similar this one is in that regards.
Now, the foreground, addition of text and floating layers (namely the nutella) is perfect, really! Here is where I become confused... is this a nutella magazine or a cooking show called nutella? With nutella typed so prominently at the top I am only left to assume it's one or the other. This is definitely set up as either a mag cover or a mag flyer/advertisement for a TV program. The simple all-caps serifed text is exactly that: simple. That's good, & not a crazy font that's overbearing. I believe there should be some sort of punctuation after the second sentence from the top concerning "fresh from Asgard" as there is punctuation following all other sentences with the exception of the curved type over the nutella jar. And while I can't really imagine cooking with chocolate & hazelnut spread, it's not something I'd ever even heard of until visiting abroad nearly 20 years ago. It really hasn't been here in the States that long.
One more thing regarding the text on the top & that's a question... is Loki bringing "life" back into nutella, or is he bringing nutella back into the kitchen?
And finally, the outer glow with the nutella jar, fantastic! Makes it easy to see against a dark background, gives it a "hovering" in the foreground, disconnected effect and makes it seem sort of other-worldly or more special than "just a spread". The over-large sparkles are the "icing on the cake"! How pompous are they! A "glittering" cooking pan and toast spread! It's crazy and fantastical and ridiculous and just adds that extra something that makes this image, with all it's components, just right! This pic is funny & sexy & interesting all at once! Bravo to everyone involved in creating it!
I'm uncertain if rating it all 5 stars for all fields is considered generally good practice but I just really, really, really like this one & can't seem to bring myself to lower any of them, even by half.